Templates on this page
How to use these templates
Each template follows the same shape: a hook, the point, the proof or steps, and one next step. That shape is explained in our guide on writing a script that sounds spoken.
- Replace everything in [square brackets]. Keep the line breaks; they mark where to breathe.
- Word counts include the placeholder words, so your final script will be close but not identical. Times assume 140 words per minute.
- Change the wording until it sounds like you. A template is a starting point, not a script to read word for word.
- Open in teleprompter loads the template into our free online teleprompter, where you can edit it and read it full screen.
1. Product demo
For a landing page, a launch post or a reply to "what does it do?". Show the product on screen while you talk, and pause the prompter during each step.
79 words · about 35 s at 140 wpm
If you [do the task] every [day or week], you know how long it takes. [Product] gets it done in [time or number of steps]. Let me show you. First, [step one]. That's it. No [old annoyance]. Next, [step two]. [Product] [does the clever part] for you. Finally, [step three], and you're done. What used to take [old time] now takes [new time]. Try it yourself at [link]. It's [free or the price], and you can start in [time].
2. Sales or outreach video message
A short, personal video sent to one person or one company. Record a new opening line for each recipient and reuse the rest.
70 words · about 30 s at 140 wpm
Hi [name], I'm [your name] from [company]. I noticed [specific thing about them], and I made this short video just for you. Teams like [similar customer] were struggling with [problem]. We helped them [result, with a number if you have one]. I think we could do the same for [their company]. Would you be open to a [15]-minute call [this week]? Just reply to this message. Thanks for watching, [name].
3. YouTube video intro
The first 30 seconds of a video. Lead with what the viewer gets, prove you can deliver it, then get into the content quickly.
49 words · about 20 s at 140 wpm
By the end of this video, you'll know how to [result the viewer wants]. Most people [common mistake], and it costs them [time, money or results]. I've [your credibility: done it, tested it, taught it] [number] times, and I'll show you exactly what works. Let's start with [first point].
4. Course or training lesson
For a single lesson in a course, an onboarding module or an internal training video. Keep one lesson to one skill.
100 words · about 45 s at 140 wpm
In this lesson, you'll learn how to [skill]. By the end, you'll be able to [what they can do]. It takes about [number] minutes. First, why this matters. [One or two sentences on the problem it solves.] Here's how it works, in three steps. Step one: [step]. [Short explanation or example.] Step two: [step]. [Short explanation or example.] Step three: [step]. [Short explanation or example.] A common mistake is [mistake]. If that happens, [how to fix it]. So, to recap: [step one], [step two], [step three]. Now try it yourself: [small exercise]. In the next lesson, we'll cover [next topic].
5. Team update
A weekly or project update that replaces a meeting. Lead with the headline, keep the middle short and end with what you need.
56 words · about 25 s at 140 wpm
Hi everyone, here's the update for [week or project]. The headline: [most important news in one sentence]. What we finished: [item one], and [item two]. What's next: [item], due [date]. One risk to know about: [risk], and here's our plan: [plan]. What I need from you: [specific ask], by [date]. Questions? Reply in [channel]. Thanks, everyone.
Make a template your own
- Read it aloud first. Change any phrase you would not naturally say.
- Cut before you add. If you go over the word count, remove a sentence instead of speeding up.
- Check the length. Paste your finished version into the speech time calculator.
- Rehearse once in the prompter. Then read our guide on sounding natural on camera.